So La is a jewelry line specializing in beautiful head pieces, gorgeous hand pieces and extravagant body jewelry. These are perfect for spring and summer to show off your glamourous side! The owner, Jordan Craig (follow her on twitter @alleyesonjordyc) is a beautiful ambitious, college student who, dabbles in other business ventures, and she is super nice! For more info on Sofiyani LA pieces follow Jordan. And So LA on twitter: @Sofiyani_LA and also follow their tumblr: sofiyanila.tumblr.com
Interview: SofiyaniLA by The Future-LIFESTYLESOFTHEYOUNG
Sophisticated Sofiyani LA
Q: Where do you get your design inspiration?
A: There are four members of the SoLA team. Three are based in LA and one is currently in Miami. We all come from different cultural backgrounds ranging from Jamaican, Chinese, African American, Mexican, British and Australian. Our culturally diverse team members all bring their own style and flair to the table that help inspire our designs. We’ve all traveled to the fashion capitals which has definitely exposed us to the exotic styles of the world. We are excited to bring these styles back and reinvent them into fresh, bold, and timeless pieces. Los Angeles is a cultural melting pot that endlessly inspires our designs. There are rock stars, heiresses, divas and boho chic styles on every street. Our pieces offer a little something for every style.
Q: What is the concept behind the jewelry?
A: Two of the members whom are sisters, began the company after people would compliment their exotic jewelry and clothing items that they would design and wear out around LA and Paris. Our pieces reflect the delicate and intricate designs derived from Egyptian and Arabic jewelry.
Q:What are your goals as a designer?
A: Our goal is to build a sustainable brand not a one hit wonder. We want to continue to design and make high quality, exotic, hand made jewelry. We want our customers to feel amazing in every piece.
A: Indian, Arabic, Egyptian, All American Goddess. There is something for everyone. We plan to add simple everyday pieces to our line so you can wear SoLA everyday.
Q: What matters to you most as a fashion designer?
A: Stick to what you do best. Be on the pulse yet don’t fall for trends. Always provide your customers with the best quality jewelry that makes them feel fabulous every time they wear a piece. Be open, inspiration can come from anywhere.
Q: Where do you see your brand in the future?
A: We have recently added shoulder pieces and intricate body pieces to our line. As much as we want to stay in our own lane, we are always open to expanding our brand to other areas of fashion and design in the future.
Calling all SoLA fashionista’s, we’re currently getting ready for our upcoming shoot with new pieces that will have your mind going crazy!! Today we just want to thank everyone who purchased items in October. Breast Cancer Awareness month is so important to us and we appreciated everyones donations.
SoLA Lovers- Apologies for the lack of blogging recently, but our new goal is to keep you all in the loop with whats happening with SoLA as we grow. We will do our best to make our posts more regular. First off, if you haven’t been to the website recently, we have restocked on some of the most popular items, so place your order now to ensure you get your fav pieces before they sell out. We have some new and exciting business ventures coming up before the end of the year so get ready for some bicostal work, new designs and SoLA coming to exclusive stores near you..
Sofiyani LA, also known as “SoLA” is an exclusive LA brand that represents the “creme de la creme” of Los Angeles fashion. Each custom piece has its own character and signature look, from our elegant crystal encrusted head pieces to our luminous body jewelry. For the glamorous chic girl to everyday, casual girl, So LA is a breath of fresh air for fashionistas who want to remain a cut above the rest.